Would you risk the deletion of your Facebook account for a chance to win a week-long trip to Russia?
That’s the idea behind Russian Facebook Roulette, a concept campaign for a Russian vodka brand developed by the Miami Ad School Europe in Berlin.
The students envisioned a microsite where groups of four Facebook friends would hand over their login credentials in a game of virtual Russian roulette. One unlucky participant would have his or her Facebook account deleted permanently; the remaining three would be entered for a chance to win a week-long stay in Russia — “for real. Not on Facebook,” the copy reads.
Although it’s just a concept, we imagine a real version of the game — should it be possible — would attract massive attention on Facebook. It underlines both users’ love for virtual social games, and the lessening divide between our offline and online identities.
taken from Mashable