Heineken: entertainment to wear

In welcoming the official start of summer 2011, Freshness partnered with influential retailer UNION LA and beer maker Heineken for 100 Project. Ingeniously packaged, the t-shirts which marked the collaboration are each shrink-wrapped into the form of a beer bottle. To further the sense of authenticity, the tees are placed in a 6-pack carrying case. Unfortunately, only one hundred of these packs have been made and will only be sent to members of the 100.

taken from Freshness Mag

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Southern italian, vegetarian, couchsurfer. I love live music, good food and german philosophy. Curious by instinct, Strategic Planner by nature. Vedi tutti gli articoli di Curl Jam

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