Archivi categoria: Edutainment

Shocking Safe-Driving Awareness Ads

Bangalore Traffic Police has been running an outdoor advertising campaign using disturbing photography to shock people out of talking to their friends and families on the phone while they are driving. (Link)

Seatbelts keep people together. Campaign for Rodney District Council. (Link)

Featured in OSOCIO, a blog that focuses exclusively on social advertising campaign and non-profit campaigns which both strive to make people aware of world issues in order to make the world better. (Link | Via)

A print and outdoor campaign for the Brandhouse’s Drive Dry initiative, with an anti-drinking and driving message targeted at men. The campaign has been applauded by sober driving campaigners and a prisoner rights organization. (Link)

Saatchi New Zealand recently did a creative safe-driving billboard campaign, which showed a succession of family snapshots on roadside ads clustered closely together. “Don’t let your life flash before you,” said the final boards. “Slow down.” (Link | Via)

This ad was created for the Dutch Association of Traffic Victims and says: “Every year 40 people die using a mobile phone while driving.” Notice how the cell phone looks like a coffin. (Link)

“Sleepiness is stronger than you”. Don’t Drive Sleepy Project for ThaiHealth. (Link)


BMW – Don’t drink and drive ad campaign. (Link)



This TV ad is a very graphic video of a girl killed after she is hit by a car, in a British public safety TV commercial warning drivers to slow down.


Taken from Oddee Cool Ads – by Gracie Murano


AIDES: Smutley

Despite moving from TBWA Paris to Goodby Silverstein & Partners last year, Erik Vervroegen continues his association with the Aides cause in France. Here’s his latest 2 minute spot via Passion Pictures and featuring the Joan Jett music track ‘Bad Reputation’

Teach parents tech support

Another great Google idea: Tech support care package for parents

Keep tech support a family business. Send a tech support care package to mom & dad.


SPEED KILLS. Help rename Speed

Un soggetto originale: Speed. Non è un personaggio, nè un prodotto bensì una piccola cittadina australiana che ha bisogno di un nuovo nome. Un’idea originale della TAC Victoria, una campagna tv+ web per sensibilizzare gli autisti a ridurre la velocità sulle strade. Qualora l’iniziativa  Rename Speed su Facebook dovesse raggiungere i 10.000 like, la città di Speed cambierebbe nome in Speedkills. Diamogli una mano 🙂

Facciamolo come conigli!

Parliamo di sesso sicuro. Come provare a convincere lui/lei ad usare il preservativo?

Per educare all’uso di protezione durante i rapporti sessuali la Akuel ha lanciato una nuova campagna per Akuel Skyn, il primo profilattico relizzato in sensoprene che garantisce un effetto pelle su pelle.

Dal 22 novembre al 7 gennaio 2011  la blogosfera tutta è invitata a girare dei brevi video amatoriali in cui si proponga il modo più originale di convincere il proprio partner ad usare il preservativo. Il risultato del contest sulla pagina ufficiale Akuel Facebook dove i video potranno essere votati  e… come premio, il proprio lavoro entrerà a pieno titolo nella world wide web.