Archivi categoria: Social Adv

The social Tattoo Project

The Social Tattoo Project is a social experiment to make empathy permanent—instead of fleeting—for world issues.

Each week, volunteers would get a tattoo that represents a worldly issue—the topic of the tattoo determined by Twitter votes. Four trends would be posted, but the most tweeted Twitter trend would be used. To vote for the topic, tweet #socialtattoo and the #trend you like out of the four to @social_tattoo.

So far five volunteers have received #human trafficking, #Haiti, #poverty, #Pray for Japan, and #Norway tattoos.

This initiative that blends art, human interest and social media, is to make the world empathize and care about the issues—inked in skin—forever.

Taken from Taxi


” come closer

shorten the distance has never been so easy.

by JvM Limmat

Trash to-go

‘ Trash’ means daily food to many people in the world. Question: Why don’t we even pay attention to that?

The Garbage Truck is a brilliant idea by Oniria TBWA and  the Food Bank foundation.

The idea: making the problem be part of people’s conversation.Take a peek and spread the word.

Shocking Safe-Driving Awareness Ads

Bangalore Traffic Police has been running an outdoor advertising campaign using disturbing photography to shock people out of talking to their friends and families on the phone while they are driving. (Link)

Seatbelts keep people together. Campaign for Rodney District Council. (Link)

Featured in OSOCIO, a blog that focuses exclusively on social advertising campaign and non-profit campaigns which both strive to make people aware of world issues in order to make the world better. (Link | Via)

A print and outdoor campaign for the Brandhouse’s Drive Dry initiative, with an anti-drinking and driving message targeted at men. The campaign has been applauded by sober driving campaigners and a prisoner rights organization. (Link)

Saatchi New Zealand recently did a creative safe-driving billboard campaign, which showed a succession of family snapshots on roadside ads clustered closely together. “Don’t let your life flash before you,” said the final boards. “Slow down.” (Link | Via)

This ad was created for the Dutch Association of Traffic Victims and says: “Every year 40 people die using a mobile phone while driving.” Notice how the cell phone looks like a coffin. (Link)

“Sleepiness is stronger than you”. Don’t Drive Sleepy Project for ThaiHealth. (Link)


BMW – Don’t drink and drive ad campaign. (Link)



This TV ad is a very graphic video of a girl killed after she is hit by a car, in a British public safety TV commercial warning drivers to slow down.


Taken from Oddee Cool Ads – by Gracie Murano

AIDES: Smutley

Despite moving from TBWA Paris to Goodby Silverstein & Partners last year, Erik Vervroegen continues his association with the Aides cause in France. Here’s his latest 2 minute spot via Passion Pictures and featuring the Joan Jett music track ‘Bad Reputation’

Art to support Japan










via ABDUZEEDO thanks @JeanBoileau

SPEED KILLS. Help rename Speed

Un soggetto originale: Speed. Non è un personaggio, nè un prodotto bensì una piccola cittadina australiana che ha bisogno di un nuovo nome. Un’idea originale della TAC Victoria, una campagna tv+ web per sensibilizzare gli autisti a ridurre la velocità sulle strade. Qualora l’iniziativa  Rename Speed su Facebook dovesse raggiungere i 10.000 like, la città di Speed cambierebbe nome in Speedkills. Diamogli una mano 🙂


Oggi 1 dicembre, giornata mondiale per la lotta contro l’AIDS, Hollywood “muore” di morte digitale.
Le più grandi celebrità mondiali presenti su Twitter oggi sacrificano la loro vita digitale per dare la vita a milioni di persone affette dal virus HIV in Africa e India.
Compra la loro vita digitale su BUY LIFE

On December 1st, Hollywood dies a digital death. The world’s top celebrity tweeters are sacrificing their digital lives to give real life to millions of people affected by HIV/AIDS in Africa and India. Watch their full last tweet and testaments and buy their digital lives back at .