Archivi categoria: Uncategorized

The art of “couponing” a billboard

Burt’s Bees lauched an original campaign reiventing the concept “Before & After”. Instead of two pictures juxtaposed, the brand has created a billboard covered with discount coupons so that people passing by can really discover little by little the benefits of the product “after” removing each coupon.

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Annunci

“The Unfinished” – A music expedition

Do you remember the legendary story of the 8 musicians waiting until the bitter end of the Titanic? In these days, 100 years later, the world commemorates over 1500 victims of that tragedy caused by the collision with an iceberg in the Ocean. To honor the “White Star Band”, 8 musicians from Konzerthaus Dortmund decided to take part in a special expedition. On a cruise ship, they went on stage in the North Atlantic Ocean, to finish the last song of the Titanic’s band.

“The Unfinished” is the idea developed by Jung von Matt / Neue Elbe. As 100 years ago, led by a conductor, four violinists, two cello players and a bassist. On April 15th, exactly at 02:20 o’clock, they played the last  song, “Nearer My God to Thee“. Their performance was recorded live and then digitally transferred to a buoy, which played the perfect song to loop under water, as a constant reminder of the deceased Titanic band.

The journey is documented in the blog http://www.the-unfinished.de and on Facebook.

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April April!

“A sense of humor is the only divine quality of man.” said Arthur Schopenhauer. Here some April fools’ stories from around the web.

SKYPE FOR STRING

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INNOCENT DRINK MARMITE

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GOOGLE MAPS 8-BIT EDITION

KODAK KITTEN PRINTER

HONDA  ANTI – THEFT NEGOTIATOR

Not enough? Other examples here and here for a complete database.


IKEA BERÖRA: The iPad Glove Kit

To launch the iPad version of the IKEA-catalogue in Norway, they created a brand new IKEA product called “BERÖRA”. It´s a sewing kit with a special conductive thread to sew into say the index finger of your favourite gloves. This little operation will make your gloves, mittens or whatever work on a touch-screen. Thousand kits were made for the promotion—they sold out in two weeks.

 

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TODO LO DEMÁS ES PRESTADO (emotional gift shop)


TODO LO DEMÁS ES PRESTADO is both a spanish gift shop and a charity project made by  your feelings, because love can’t be seen or sold. Love is a gift

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Thanks @belentorregrosa


SANTA (TAG) KLAUS

Christmas is coming,  cold reminds it, the color red invades the city, pressing and threatening advertising:   “..and you? what is the most original idea for Christmas”? The anti-crisis mix is always the same: originality at low cost.
Try this and you will be cool and outstanding.

  With a Santa Tag, you can record a personalized gift message for each of your gifts, giving your friends and family a little extra fun and meaning this holiday season


Greenvertising: mind the environment

A collection of green ads & campaigns

antifur campaignanti global warming campaignclean air campaignChevy voltNewhaven campaign

antipollution street campaign

Mc Donald's best practices campaign

diesel anti global warming campaign

diesel anti global warming campaign

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