Archivi categoria: unconventional

“The Unfinished” – A music expedition

Do you remember the legendary story of the 8 musicians waiting until the bitter end of the Titanic? In these days, 100 years later, the world commemorates over 1500 victims of that tragedy caused by the collision with an iceberg in the Ocean. To honor the “White Star Band”, 8 musicians from Konzerthaus Dortmund decided to take part in a special expedition. On a cruise ship, they went on stage in the North Atlantic Ocean, to finish the last song of the Titanic’s band.

“The Unfinished” is the idea developed by Jung von Matt / Neue Elbe. As 100 years ago, led by a conductor, four violinists, two cello players and a bassist. On April 15th, exactly at 02:20 o’clock, they played the last  song, “Nearer My God to Thee“. Their performance was recorded live and then digitally transferred to a buoy, which played the perfect song to loop under water, as a constant reminder of the deceased Titanic band.

The journey is documented in the blog and on Facebook.


2012 – It’s time to tell the truth (maybe)

via  ThePoke

The social Tattoo Project

The Social Tattoo Project is a social experiment to make empathy permanent—instead of fleeting—for world issues.

Each week, volunteers would get a tattoo that represents a worldly issue—the topic of the tattoo determined by Twitter votes. Four trends would be posted, but the most tweeted Twitter trend would be used. To vote for the topic, tweet #socialtattoo and the #trend you like out of the four to @social_tattoo.

So far five volunteers have received #human trafficking, #Haiti, #poverty, #Pray for Japan, and #Norway tattoos.

This initiative that blends art, human interest and social media, is to make the world empathize and care about the issues—inked in skin—forever.

Taken from Taxi

Not every evil is evil

At Alamo Drafthouse they have a simple rule: if you talk or text during the movie, you will be kicked out.


That’s how a voicemail full of angry customers’ messages can be turned into an advertising campaign. Simply awesome.


thanks @ Buzzilla’s blog

Heineken: entertainment to wear

In welcoming the official start of summer 2011, Freshness partnered with influential retailer UNION LA and beer maker Heineken for 100 Project. Ingeniously packaged, the t-shirts which marked the collaboration are each shrink-wrapped into the form of a beer bottle. To further the sense of authenticity, the tees are placed in a 6-pack carrying case. Unfortunately, only one hundred of these packs have been made and will only be sent to members of the 100.

taken from Freshness Mag

Trash to-go

‘ Trash’ means daily food to many people in the world. Question: Why don’t we even pay attention to that?

The Garbage Truck is a brilliant idea by Oniria TBWA and  the Food Bank foundation.

The idea: making the problem be part of people’s conversation.Take a peek and spread the word.

Magnum pleasure hunt

Lowe Brindfors has created a lovely full-flash experience for the new Magnum ice-cream. The idea is based around the fact that the internet is a treasure full of pleasures. In this online game, you are controlling a woman who’s running around through various websites. The idea and visualisation are impressive as she not only runs around, but also drives, flies and jumps!


via Ibelieveinadv