Burt’s Bees lauched an original campaign reiventing the concept “Before & After”. Instead of two pictures juxtaposed, the brand has created a billboard covered with discount coupons so that people passing by can really discover little by little the benefits of the product “after” removing each coupon.
A unique experiment for a fine -looking italian couple.
At Alamo Drafthouse they have a simple rule: if you talk or text during the movie, you will be kicked out.
That’s how a voicemail full of angry customers’ messages can be turned into an advertising campaign. Simply awesome.
thanks @ Buzzilla’s blog
Lowe Brindfors has created a lovely full-flash experience for the new Magnum ice-cream. The idea is based around the fact that the internet is a treasure full of pleasures. In this online game, you are controlling a woman who’s running around through various websites. The idea and visualisation are impressive as she not only runs around, but also drives, flies and jumps!
website: MAGNUM PLEASURE HUNT
What would happen if you could write a love song for a whale?
And an orchestra went out into the ocean to play it?
Australian mobile carrier Optus did just this. Watch the amazing results or check out the website: http://18.104.22.168/
via YouTube thanks @BeaMantero
..some truth about advertising. Funny and plausible.
thanks to Ezequiel Fritz