Archivi tag: social media strategy

The Tweet Killer

To launch the new Vodafone TV in Germany, Jung von Matt/Alster invented a fictional tv channel called Alt-tv (Old tv). Alt Tv struggles to survive because everybody is switching to Vodafone TV that  provides full HD channels via internet.

So the boss of Alt TV, Gordon Barto creates an online platform to engage people with different funny actions and ultinaltely save Alt Tv .

One of those actions is the Tweet Killer. A lethal machine that scans Twitter and shreds all the tweets about Vodafone TV. The machine is live streamed and the user can tweet and see his message shredded live.

Website:

http://www.alt-tv.tv/tweetkiller.php

via @salrussomanno

 

Annunci

Russian Facebook Roulette

Would you risk the deletion of your Facebook account for a chance to win a week-long trip to Russia?


That’s the idea behind Russian Facebook Roulette, a concept campaign for a Russian vodka brand developed by the Miami Ad School Europe in Berlin.

The students envisioned a microsite where groups of four Facebook friends would hand over their login credentials in a game of virtual Russian roulette. One unlucky participant would have his or her Facebook account deleted permanently; the remaining three would be entered for a chance to win a week-long stay in Russia — “for real. Not on Facebook,” the copy reads.


Although it’s just a concept, we imagine a real version of the game — should it be possible — would attract massive attention on Facebook. It underlines both users’ love for virtual social games, and the lessening divide between our offline and online identities.

taken from Mashable