Archivi categoria: social media strategy

The Twitter ride

Go and visit the Smart Argentina twitter page and hold down J to watch the first Twitter commercial.

 

 

Annunci

Social CV with Facebook Timeline

Truth to be told, I have always disliked Facebook Timeline but here is a very clever use of it.

It’s true, every cloud as a silver (time)lining 🙂

Check the Social CV by MarĂ­a Mayor Perez

 

 

 

 


MAGNIFICENT MONDAY: how to declare the monday after Superbowl

On the day after Super Bowl Sunday, 7 million Americans don’t show up to work, according to the hard-working folks at Coca-Cola. Another 4.4 million arrived at their places of business late this morning, according to Coke estimates.

So the brand’s marketing team (and agency team at CP+B) figured that if 11.4 million people are already not showing up or not really serving their businesses at full throttle on the Monday after Super Bowl, why not call it a day (off) and let the entire American workforce stay home for the day?

Coke Zero would like to name the Monday after Super Bowl Sunday Magnificent Monday, according to a company release. “Coke Zero believes that people can more thoroughly enjoy the big game knowing they have Magnificent Monday off,” a press release notes. “This holiday is essentially already happening, but Coke Zero is leading the charge to make it official.” And what could be more important to our national wellbeing than making sure that people are thoroughly enjoying the big game?

In keeping with the social underpinning to the modern Super Bowl, the ever-so-slightly tongue-in-cheek digital campaign is inviting citizens to tweet ideas on how to make Magnificent Monday a reality with the Twitter hashtag #magmonday.

via


SERENADE YOUR DATE

Heineken® is helping ignite romance this Valentine’s Day with the launch of a fun new Facebook application called ‘The Serenade’.

Based on the brand’s second global film ‘The Date,’ the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting them on a date. Available in twenty languages, ‘The Serenade’ is designed to put love in the air and smiles on faces around the world. Millions of adult consumers across the globe will be able to participate and create their own Serenade songs via HeinekenÂŽ’s Facebook page.

On Thursday 9 February, HEINEKEN will host “Serenade Live”, an 8-hour YouTube event, during which individuals around the world will get the chance to serenade the object of their heart’s desire live online, which will hopefully lead to a host of many successful dates.

via


The Tweet Killer

To launch the new Vodafone TV in Germany, Jung von Matt/Alster invented a fictional tv channel called Alt-tv (Old tv). Alt Tv struggles to survive because everybody is switching to Vodafone TV that  provides full HD channels via internet.

So the boss of Alt TV, Gordon Barto creates an online platform to engage people with different funny actions and ultinaltely save Alt Tv .

One of those actions is the Tweet Killer. A lethal machine that scans Twitter and shreds all the tweets about Vodafone TV. The machine is live streamed and the user can tweet and see his message shredded live.

Website:

http://www.alt-tv.tv/tweetkiller.php

via @salrussomanno

 


KLM Live Reply

To promote KLM 24/7 service, usual typed responses were replaced by a living alphabet.

For 1 day, The KLM Reply saw 140 KLM employees give unique replies to friends’ and followers’ tweets and posts, by assembling the answer live before their eyes. All within the hour.

KLM answers every tweet and post in person. Within the hour. Day and night.

Absolutely awesome.

via YouTube


Russian Facebook Roulette

Would you risk the deletion of your Facebook account for a chance to win a week-long trip to Russia?


That’s the idea behind Russian Facebook Roulette, a concept campaign for a Russian vodka brand developed by the Miami Ad School Europe in Berlin.

The students envisioned a microsite where groups of four Facebook friends would hand over their login credentials in a game of virtual Russian roulette. One unlucky participant would have his or her Facebook account deleted permanently; the remaining three would be entered for a chance to win a week-long stay in Russia — “for real. Not on Facebook,” the copy reads.


Although it’s just a concept, we imagine a real version of the game — should it be possible — would attract massive attention on Facebook. It underlines both users’ love for virtual social games, and the lessening divide between our offline and online identities.

taken from Mashable